Success Story

Twelve Cowboys Way Luxury Community

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RescueAir helped the Twelve Cowboys Way luxury community shine as a safety star.

The Star is the 91-acre campus of the Dallas Cowboys world headquarters and practice facility in Frisco, TX. Developed as a first-of-its-kind partnership between the City of Frisco and the Frisco Independent School District, The Star gives fans the opportunity to connect with the Cowboys in ways they have never imagined.

The development also provides firefighters with visionary state-of-the-art safety features unimaginable until recently. That includes firefighter air replenishment systems (FARS). FARS deliver life saving air replenishment to first responders inside a building during an emergency where air quality is compromised by fire smoke or any toxic substance. The technology is considered one of the greatest advances in fighting fires in large structures in the last century.

The $1.5 billion, multi-use Star development includes office space, restaurants, shops, a hotel, a medical center, and more. Its centerpiece is a 25-acre complex featuring a 12,000-seat indoor multipurpose events center and the Dallas Cowboys Headquarters.

RescueAir was selected to design a FARS for installation into two of the development’s newest projects.

Twelve Cowboys Way is a 17-story residential tower that overlooks the Cowboys campus. The project is a joint venture between Dallas Cowboys owner Jerry Jones and Dallas developer Columbus Realty, which is owned by former players Roger Staubach and Robert Shaw.

The residential tower includes 158 units with one-, two-, and three-bedroom floor plan options. Resident amenities include membership to the exclusive Cowboys Club, designated days to watch the Cowboys practice, luxury travel options to AT&T Stadium for Cowboys games, and access to Cowboys Fit, a 24-hour concierge service. It is also within walking distance to more than 40 restaurants and shops.

RescueAir will also partner on the FARS design for a second building in the complex, the new 350,000 square foot headquarters for Keurig Dr. Pepper (KDP). It is located across the practice field from the team’s facility. The office project was designed by Dallas architect HKS. KDP is the first Fortune 500 company to be located in Frisco and shares its Star address with Ford Stadium, the Cowboys headquarters and office building, an Omni Hotel, numerous restaurants and retail outlets, and the Twelve Cowboys Way apartment building.

Looks like everything is bigger in Texas, including the commitment to firefighter safety!

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